Yesterday — #MartechDay, yay! — we produced the worldwide 2022 promoting technological innovation landscape, after getting a 12 months off in 2021. It grew a impressive 24% to 9,932 remedies. To make it readable, we actually manufactured it fully interactive at martechmap.com, exactly where you can look for, filter, zoom, and more. It is quite wild.
But inspite of its intellect-boggling scale, the martech landscape has generally been a sidebar to the authentic story of how engineering is changing promoting. The truly awesome stuff for me is how entrepreneurs leverage these equipment with approach, expertise, and creativeness to obtain amazing outcomes for their enterprises and their prospects.
This is why The Stackies: Advertising and marketing Tech Stack Awards are my favorite community function in the martech market. Each year, entrepreneurs enter by sharing a one slide that illustrates their martech stack. They frequently shout-out to the certain items they use. But the most effective types categorical how they believe about their stack conceptually. How does it in shape into their organizational working method? How does it help their customer journey?
Collectively, they give us some perception into how martech is remaining used.
And, simply because it’s also a entertaining awards software, numerous design their stack slides with a very little further pizzazz. Not essentially appropriate to the stack’s mission, but entertaining to see.
This calendar year, 32 corporations despatched in stack illustrations. You can see all of them in the free State of Martech 2022 report we produced yesterday — The Stackies start out on site 31. (And if you want to perspective the ones from past yrs, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our tradition, we donate $100 per capable entry to a non-earnings. In the past, we’ve donated to corporations that endorse range and inclusion in martech. This year, specified the terrible predicament in Ukraine, we’re donating the $3,200 to the Worldwide Rescue Committee.
Just about every calendar year, we also choose 5 “winners” for the awards. I set winners in quotes for the reason that, even though the ones we select are amazing illustrations of martech stacks that have introduced one thing particularly helpful or inventive to their visualization, everybody who contributes to The Stackies is a winner in my eyes. The martech local community as a full wins from this impressive corpus of real-earth stack examples.
4 Successful Stacks from 2021, Updated for 2022
My gratitude is in particular enormous for providers who enter The Stackies several yrs in a row. They give us a window into how martech stacks evolve above time, technically and conceptually.
4 of the five winners from last year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered once more this 12 months with up to date slides, and wow, they are critically great. They entirely qualify as winning entries yet again.
On the other hand, we required to spread the really like a bit to contributors who did not just earn last calendar year. So even though we did not opt for them as winners for 2022, they actually are worthy of to be recognized as “standing winners” from past calendar year.
In this article they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so substantially for continuing to contribute to The Stackies! These a superb way to aid the broader martech community.
5 Martech Stacks from New Winners in 2022
Nevertheless, deciding on five winners amid all the remaining excellent entries was tough. These are the ones we selected, but I strongly persuade you to obtain the total set in the Condition of Martech 2022 report and choose out your favorites. Share them on social media and give a shout-out to those people corporations to allow them know you respect their contributions.
Our five picks, in alphabetical buy:
Again, a big, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were so quite a few superb entries from the AMA, Annum, Cvent, Digital Attain, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and more. Look at them all out.
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