Cvent Launches App Marketplace
Cvent, a conferences, functions and hospitality engineering service provider, introduced an Application Marketplace, which aims to provide a centralized location for occasion planners and entrepreneurs to find out SaaS alternatives and suitable technological innovation associates that link with Cvent, empowering them to push party achievement.
Preliminary app listings include things like Salesforce, Google Analytics, Adobe Marketo, Uber for Business enterprise, American Categorical, SAP Concur and far more. Positive aspects incorporate but are not limited to:
- Integrating Cvent occasion details with a range of applications across important categories, such as customer connection administration (CRM), advertising automation, analytics, networking, travel tech, overall health and protection and extra
- Access to a centralized area for all apps and Cvent engineering partners to facilitate an much easier integration course of action for customers and
- Connectors and integrations that enable celebration facts to flow concerning Cvent and important SaaS methods offering a singular reply.
“Live occasion programs are now much more digital than at any time, necessitating planners and marketers to leverage many systems to produce increased impact,” stated Brett Fitzgerald, Cvent’s Vice President of Merchandise, in a assertion. “But when those people systems aren’t nicely related, encounters come to be disjointed and important details will get missing. We’ve located that party professionals have the most achievements when they can run their full party program on one particular platform and integrate their celebration information with other company-crucial systems and complementary martech solutions. We developed the Application Market as a room for us to collaborate and innovate with other foremost know-how companies to support make that result a actuality.”
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