Prada appoints new chief business development officer

Prada signage is observed at their store at the Woodbury Common High quality Shops in Central Valley, New York, U.S., February 15, 2022. REUTERS/Andrew Kelly

ROME, June 1 (Reuters) – Italy’s Prada reported it experienced appointed Roberto Massardi as the luxury group’s main enterprise growth officer at a time when the trend team appears to be to extend its business enterprise right after the strike on the sector by the coronavirus pandemic.

Massardi, who is presently in his new role and reports right to the company’s main executives, will be dependable for assessing new company options, the firm claimed in a statement on Wednesday.

He had labored for Prada in the past and was the director general of Stone Island, a brand name not long ago acquired by the Moncler (MONC.MI) team.

Prada has emerged strongly from the pandemic, thanks to a drive amid cooped-up customers to pamper by themselves with higher-conclude buys, and in March the loved ones-owned team confirmed its medium time period progress targets.

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Reporting by Giulia Segreti modifying by Agnieszka Flak

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